Food Research Collaboration briefing paper
The UK, in common with many other countries, has seen a rapid rise in the per capita consumption of energy drinks in the last few years. Sales of energy drinks in the UK increased by 155% between 2006 and 2014, from 235 to 600 million litres, an average per capita consumption of 9.4 litres in 2014. While the market for soda is declining, the $50 billion global energy drinks market is projected to grow at an annual rate of 3.5% between 2015 and 2020. This paper aims to present the latest available evidence on whether this trend is cause for concern, and if so, what could be done about it.